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Toto Wolff Preparing to Divest Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to historic achievements in F1

Mercedes team principal Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6 billion – an unprecedented figure for an F1 team – following McLaren was appraised at £3.5bn in an adjustment to ownership structure last September.

The Austrian executive, who holds one-third of Mercedes F1, would sell a shareholding approximately five percent.

Wolff, aged 53 would stay on as team boss and chief executive officer if the sale goes through.

Ownership Structure

The other shareholders in the team are Mercedes-Benz and industrial group Ineos, who both hold a third of the enterprise.

A Mercedes spokesperson said: "We are providing no comment on the matter. The governance of the team stays unchanged, and all three partners are dedicated to continued achievements of the brand in F1."

Financial Growth

This arrangement would represent a substantial rise in worth of the Mercedes team after Ineos acquired its stake for £208m in 2022.

This surge demonstrates the expansion in market values of Formula 1 outfits in the past few years due to the increasing appeal of the sport around the world.

This trend was evident with the success of the Formula 1 film starring Brad Pitt, which debuted in summer 2023 and earned more than $630m (£458 million) at the box office.

It is Pitt's most successful movie and the highest-earning sports movie to date.

Current Standings

The Mercedes team are runner-up in the team standings, trailing McLaren, with three races remaining this season.

Their lead driver British driver George Russell has secured victory in 2 of the 21 grands prix this year and is in fourth place in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight straight team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

WC
About the author

Walter Cruz

A tech strategist with over a decade of experience in digital transformation and AI-driven solutions.

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